About Us

This site starts with a collection of content, with Shannon McFarland as Chief Editorial. A Hall of Fame Student-Athlete and Sports Professional, Mac has an academic background in Public Relations; Recreation and Sport Management, and currently helps student athletes around the world come to the states for a college education.

Having both played and coached through the collegiate level, and with passion for television programming, the goal of Champion Diaries is to engineer campaigns that bring out qualities like literacy, sports, and business in youth for a responsible society. 

In our unique strategy, we develope private messages necessary to deliever effective public relations. Traditionally, we draft biographies, features, and news stories to influence participation. These involve topics such as education, community, and global welfare to promote social organization. This language drives growth, and is relatable to all types of people. Making people feel like winners.

We call this: Champion Diaries.

Our cultured and friendly strotytelling is here to assist any of our friends champion their own diary- Whether eight year old students, or athletes on the ice, big or small- This agency is a private space for professionals to create exceptional public relations.