Both the truth and lies could cut a professional's reputation. But it is important to understand the opportunities of leadership and control over media coverage.
There will be times when words are displayed to hurt people, but my system fills clients with words in which to build them. Companies, teams, partners, fans, they all want to hear news about their
celebrity from said celebrity, first. With my client having the full story in their hands, they will block any penetration.
My clients play the game well, as do I.